May 9, 2021

Academic Laboratory

MOVING WITH TIMES

Muvhango’s Airing Days Cut By SABC 2 As Poor Viewership Numbers Cost Soapie

2 min read

Muvhango’s Airing Days Cut By SABC 2

Muvhango's Airing Days Cut By SABC 2

 

 

It seems that the dropping viewership numbers of SABC 2 soapie Muvhango have come to haunt the show after its airing days were cut. SABC 2 has announced that from August 2021, Muvhango will start airing on only 3 days instead of the current 5 days.

In sweeping new changes, the station announced that Muvhango, which will be celebrating its 14th birthday this year, will retain its 9 PM slot. However, the Word of Mouth produced soapie will only air new episodes between Monday and Wednesday.

It seems that the dropping viewership numbers of SABC 2 soapie Muvhango have come to haunt the show after its airing days were cut. SABC 2 has announced that from August 2021, Muvhango will start airing on only 3 days instead of the current 5 days.

 

SABC 2 Cuts Muvhango's Airing Days
Muvhango leading ladies Zonke Mchunu (Imani), Buhle Samuels (Matshidiso), Sharon Seno (Marang) and Bukamina Cebekhulu (Gugu). Image Supplied. Muvhango’s Airing Days Cut By SABC 2

 

In sweeping new changes, the station announced that Muvhango, which will be celebrating its 14th birthday this year, will retain its 9 PM slot. However, the Word of Mouth produced soapie will only air new episodes between Monday and Wednesday.

The changes seem to be an indictment of the soapie’s dropping viewership numbers. It seems hard to imagine but barely one year ago, Muvhango’s viewership surged and the show had a massive 5 million viewers in March 2020, during the coronavirus induced national lockdown.

Unfortunately, after the lockdown intensity was reduced, the show started haemorrhaging viewers despite the best efforts of the producers and the cast. By the end of the year, in December 2020, Muvhango was averaging 3.7 million viewers.

 

Muvhango's Airing Days Cut By SABC 2
Muvhango’s Airing Days Cut By SABC 2

 

Some have previously opined that the show’s viewership ratings have been declining because they’re not giving their viewers what they want. Some viewers were not happy with the way great actors were leaving the show, either through resignations or through having their characters killed off the show with the major talking point being the resignation of‌ Khathu Ramabulana who played Hulisani (Rendani’s husband) in October.

We hope that the producers of the show will be able to right the ship and bring it back to its glory days.

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